# Discount types

Marketing and promotions

The **discount type** decides what the discount is taken from. It is chosen when you create the discount and determines which "Applied to" tab it gets.

### The types

| Type | Applies to | Typical use |
|---|---|---|
| Assigned to order total | The whole order, after shipping and tax. | "10% off your first order" with a coupon. |
| Assigned to order subtotal | The sum of the products, before shipping. | A members' discount on everything in the cart. |
| Assigned to products | Products you pick on the **Applied to products** tab (or on the product's Discounts tab). | A bundle price, a clearance item. |
| Assigned to all products | Every product's price. | A store-wide sale shown on product pages. |
| Assigned to categories | Products in the chosen categories. | "15% off Outdoor". |
| Assigned to brands | Products of the chosen brands. | A brand promotion. |
| Assigned to collections | Products in the chosen collections. | A seasonal collection sale. |
| Assigned to vendors | Products of the chosen vendors. | A marketplace seller's promotion. |
| Assigned to shipping | The shipping charge. | Free shipping: 100% off shipping, combined with a spent-amount rule. |

### Choose what it applies to

For the product, category, brand, collection and vendor types, save the discount first, then open the **Applied to ...** tab and add items.

![The Applied to categories tab of KB Autumn 10% with the category Tech & Audio \>\> Headphones & Speakers and an Add a new category button](https://grandnode.com/Plugins/Theme.GrandNodeCom/Content/kb/marketing/discount-applied-categories.webp)

Applied to categories: the discount covers this category.

The same link also appears on the other side: a category, brand, collection or product has a **Discounts** tab listing the discounts of the matching type.

### Where customers see it

- Product-level types (products, all products, categories, brands, collections, vendors) lower the product price itself; the product page and listings show the discounted price, when no coupon or other requirement stands in the way.
- Order total, subtotal and shipping discounts appear in the cart and checkout totals.
- A discount that needs a coupon or a rule the customer does not meet is applied only once the condition is met.

### Related

- [Creating a discount](https://grandnode.com/marketing-discounts)
- [Discount rules](https://grandnode.com/marketing-discount-rules)

- [Web page](https://grandnode.com/marketing-discount-types)