# Visibility in AI assistants

SEO and AI visibility

AI assistants answer shopping questions by reading web pages - sometimes from a search index, sometimes by fetching your page at the moment a user asks. To be recommended, your store has to be **reachable**, **readable** and **trustworthy** to a machine. Most of it is the same work as SEO, with a few differences.

### Reachable

- Allow the AI crawlers that fetch pages for users in **robots.txt** (see [Sitemap and robots.txt](https://grandnode.com/seo-sitemap-and-robots)). Blocking training crawlers is your choice and does not stop assistants from answering about you.
- Keep product and category pages public - no password, no "store closed", no login wall for prices unless you mean it.
- Check that firewalls and bot protection (Cloudflare and similar) do not block legitimate AI user agents.

### Readable

- GrandNode renders product pages on the server: name, price, description and availability are in the HTML. Keep important text in the description, not only in images.
- Structured data gives exact values - price, currency, stock, brand, GTIN, rating, shipping and returns (see [Structured data](https://grandnode.com/seo-structured-data)).
- Write descriptions that answer real questions: what it is, who it is for, size, material, compatibility, what is in the box.
- Pages load fast and work over HTTPS.

### Trustworthy

- Clear company information: name, address and contact on the Contact and About pages; the organization data in structured data.
- Published shipping costs, delivery times and return policy.
- Genuine, approved product reviews.

### llms.txt

`llms.txt` is a proposed short guide to a website for language models. GrandNode does not generate one; if you want it, write the file and place it in `wwwroot`, so it is served at `/llms.txt`.

### Check your store

The free [AI-readiness check](https://grandnode.com/ai-readiness) on grandnode.com reads your store the way an assistant would - product data, AI crawler access, llms.txt, sitemap, readability without JavaScript, HTTPS and speed - and lists what to fix. It works for any public store.

### Related

- [Structured data (JSON-LD)](https://grandnode.com/seo-structured-data)
- [SEO and AI visibility: an overview](https://grandnode.com/seo-overview)

- [Web page](https://grandnode.com/seo-ai-visibility)