# Titles, meta tags and SEO settings

SEO and AI visibility

Every page in GrandNode has a title and a meta description - the text search engines show in results and assistants use to summarise a page. Store-wide defaults are set once; products, categories, brands, collections, pages, blog posts and news have their own SEO fields that override them.

### The SEO settings

Open **Settings → General and common settings**, tab **SEO settings**.

![The SEO settings tab: page title separator, page title SEO adjustment, default title, default meta keywords and description, generate product meta description, custom head, URL options, canonical URLs, Twitter and Open Graph tags and the store picture](https://grandnode.com/Plugins/Theme.GrandNodeCom/Content/kb/seo/settings-seo.webp)

Settings → General and common settings → SEO settings.

| Setting | What it does |
|---|---|
| Default title | The store's name in page titles and the title of pages without their own. |
| Page title separator, Page title SEO adjustment | How the page title and the store title are joined (e.g. "Headphones \| My store") and which comes first. Put the page name first - it is what people read in results. |
| Default meta description, keywords | Used where a page has none. Write a real sentence about the store. |
| If not provided, generate product META description automatically | Uses the product's short description when its meta description is empty. |
| Custom head | Extra tags added to the \<head\> of every page - for example the verification tag of Google Search Console or Bing. |
| Convert non-western chars, Allow Unicode chars in URLs, Allow to use slash char | How names are turned into URLs (see [URLs and redirects](https://grandnode.com/seo-urls-and-redirects)). |
| Enable canonical URLs | Adds a canonical link, so filtered, sorted and paged variants of a page count as one page. Recommended. |
| Twitter META tags, Open Graph META tags, Open Graph/Twitter Store Picture | Titles, descriptions and pictures for links shared on social networks and messengers; the store picture is used for pages without their own. |

### SEO fields of a product, category or page

The **SEO** tab of a product (and of categories, brands, collections, pages and posts) has the **Title**, **Meta description**, **Meta keywords** and the **Search engine friendly page name**.

![The SEO tab of Aurora Room Portable Speaker with meta keywords, meta description, title and search engine friendly page name](https://grandnode.com/Plugins/Theme.GrandNodeCom/Content/kb/seo/product-seo.webp)

The SEO tab of a product.

- Title: up to about 60 characters, the main words first.
- Meta description: one or two sentences, about 150 characters, that make someone click - what it is and why this store.
- Translate them for every language you sell in.

### Tips

- Do not copy the manufacturer's description word for word; duplicate text across many shops ranks poorly.
- Meta keywords are ignored by Google; leave them empty.
- Store managers can set store-specific SEO defaults in the [store owner panel](https://grandnode.com/store-panel-settings).

### Related

- [URLs and redirects](https://grandnode.com/seo-urls-and-redirects)
- [Pictures, SEO and category mappings](https://grandnode.com/catalog-pictures-seo-mappings)

- [Web page](https://grandnode.com/seo-meta-and-settings)