# Customers, marketing and content in the store owner panel

Store owner panel

Besides the catalog and orders, the store owner panel lets a manager look after the store's customers, promotions and pages. Some of it depends on how the installation is configured.

### Customers

A store manager can manage the **registered customers of their store** - create, edit, see orders, addresses, carts and loyalty points - but only when customer accounts are separate per store. Otherwise the same account is shared by all stores and belongs to the administrator; the panel then shows a notice instead of the list.

![The store panel Customers page with the notice that customer management is disabled and requires Customer:RegisterCustomersPerStore set to true in appsettings.json](https://grandnode.com/Plugins/Theme.GrandNodeCom/Content/kb/store-panel/customers-list.webp)

Customers are available only with per-store customer accounts.

To enable it, the administrator sets `Customer:RegisterCustomersPerStore` to `true` in `appsettings.json` (see [Application settings](https://grandnode.com/system-appsettings)) and grants the Store manager group the customer permission. A store manager cannot change a customer's groups, vendor or store.

### Discounts and promotions

**Marketing → Discounts** lists the discounts that apply in the store.

![The store panel Discounts list with the discount names, types, values, dates, times used and enabled flags](https://grandnode.com/Plugins/Theme.GrandNodeCom/Content/kb/store-panel/discounts.webp)

Marketing → Discounts in the store owner panel.

How discounts work is described in [Marketing and promotions](https://grandnode.com/docs-marketing). What a manager may change is decided by the permissions the administrator grants to the Store manager group.

### Landing pages

**Content → Landing pages** has two tabs: **Store Pages**, the pages that belong to your store and that you create and edit, and **Global Pages**, the pages shared by all stores, listed for reference.

![The store panel Landing pages screen with the tabs Store Pages and Global Pages and an Add new button](https://grandnode.com/Plugins/Theme.GrandNodeCom/Content/kb/store-panel/pages.webp)

Store pages and global pages.

A page you create is limited to your store. The editor and the allowed HTML are the same as in the admin panel - see [Pages](https://grandnode.com/content-pages).

### Related

- [Giving someone access to the store owner panel](https://grandnode.com/store-panel-access)
- [Configuration in the store owner panel](https://grandnode.com/store-panel-configuration)

- [Web page](https://grandnode.com/store-panel-customers-marketing-content)