Amazon, Netflix, Zalando - what is the connection of these three companies? It's a desire to be effective. This is a desire to minimize the margin of error. And in effect, it's a desire to be with the customer, "touch" him. Can a machine be better and more effective than a human? Can the real seller be replaced? Can you teach the machine to think? Finally... Yes. With the artificial Intelligence you are able to get to know the client, his needs, goals and then ideally hit the deal.