Analytics and tracking
To know whether your SEO works you need numbers: visits, where they come from, what people search for, and which visits end in an order. GrandNode includes widgets for the common tools and its own search statistics.
Google Analytics and Facebook Pixel
Both are widget plugins listed under Plugins → Widgets (see Widgets).
- Activate Google Analytics (or Facebook Pixel) with Edit → Is active.
- Open its configuration and enter your measurement ID (or pixel ID). Settings can differ per store.
- Check in the tool's real-time view that visits arrive.
The widgets send page views and e-commerce events such as orders, so you can see revenue by traffic source.
Cookie consent
In the EU and many other places, tracking cookies need the visitor's consent. Turn on Display cookie information in the general settings for the cookie bar, and make sure tracking runs only after consent - the shipped tracking widgets respect the visitor's choice.
What customers search for
With Save search autocomplete keywords on in the catalog settings, the most popular search terms appear under Dashboard → Statistics. Searches without results show missing products, missing synonyms in descriptions, or naming customers use and you do not.
Search engines' own tools
- Google Search Console and Bing Webmaster Tools: verify the store (paste their meta tag into Custom head in the SEO settings), submit
sitemap.xml, and watch indexing, queries and structured data errors. - Google Merchant Center: free product listings use your structured data and a product feed.
Related
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