{"ArticleId":null,"Name":"Analytics and tracking","Content":"\n\u003Cp\u003ETo know whether your SEO works you need numbers: visits, where they come from, what people search for, and which visits end in an order. GrandNode includes widgets for the common tools and its own search statistics.\u003C/p\u003E\n\n\u003Ch2 id=\u0022widgets\u0022\u003EGoogle Analytics and Facebook Pixel\u003C/h2\u003E\n\u003Cp\u003EBoth are widget plugins listed under \u003Cstrong\u003EPlugins \u2192 Widgets\u003C/strong\u003E (see \u003Ca href=\u0022/content-widgets\u0022\u003EWidgets\u003C/a\u003E).\u003C/p\u003E\n\u003Col\u003E\n\u003Cli\u003EActivate \u003Cstrong\u003EGoogle Analytics\u003C/strong\u003E (or \u003Cstrong\u003EFacebook Pixel\u003C/strong\u003E) with \u003Cstrong\u003EEdit \u2192 Is active\u003C/strong\u003E.\u003C/li\u003E\n\u003Cli\u003EOpen its configuration and enter your measurement ID (or pixel ID). Settings can differ per store.\u003C/li\u003E\n\u003Cli\u003ECheck in the tool\u0027s real-time view that visits arrive.\u003C/li\u003E\n\u003C/ol\u003E\n\u003Cp\u003EThe widgets send page views and e-commerce events such as orders, so you can see revenue by traffic source.\u003C/p\u003E\n\n\u003Ch2 id=\u0022consent\u0022\u003ECookie consent\u003C/h2\u003E\n\u003Cp\u003EIn the EU and many other places, tracking cookies need the visitor\u0027s consent. Turn on \u003Cstrong\u003EDisplay cookie information\u003C/strong\u003E in the general settings for the cookie bar, and make sure tracking runs only after consent - the shipped tracking widgets respect the visitor\u0027s choice.\u003C/p\u003E\n\n\u003Ch2 id=\u0022search-terms\u0022\u003EWhat customers search for\u003C/h2\u003E\n\u003Cp\u003EWith \u003Cstrong\u003ESave search autocomplete keywords\u003C/strong\u003E on in the catalog settings, the most popular search terms appear under \u003Cstrong\u003EDashboard \u2192 Statistics\u003C/strong\u003E. Searches without results show missing products, missing synonyms in descriptions, or naming customers use and you do not.\u003C/p\u003E\n\n\u003Ch2 id=\u0022search-console\u0022\u003ESearch engines\u0027 own tools\u003C/h2\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Cstrong\u003EGoogle Search Console\u003C/strong\u003E and \u003Cstrong\u003EBing Webmaster Tools\u003C/strong\u003E: verify the store (paste their meta tag into \u003Cstrong\u003ECustom head\u003C/strong\u003E in the SEO settings), submit \u003Ccode\u003Esitemap.xml\u003C/code\u003E, and watch indexing, queries and structured data errors.\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EGoogle Merchant Center\u003C/strong\u003E: free product listings use your structured data and a product feed.\u003C/li\u003E\n\u003C/ul\u003E\n\n\u003Ch2 id=\u0022related\u0022\u003ERelated\u003C/h2\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Ca href=\u0022/seo-meta-and-settings\u0022\u003ETitles, meta tags and SEO settings\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022/sales-reports\u0022\u003ESales reports\u003C/a\u003E\u003C/li\u003E\n\u003C/ul\u003E\n","ParentCategoryId":"6abe3a3b04b9d0a2009febef","SeName":"seo-analytics-and-tracking","MetaKeywords":null,"MetaDescription":"Measure traffic and sales in GrandNode with the Google Analytics and Facebook Pixel widgets, cookie consent, search statistics and Search Console.","MetaTitle":null,"AllowComments":false,"Captcha":{"ReCaptchaChallengeField":null,"ReCaptchaResponseField":null,"ReCaptchaResponseValue":null,"ReCaptchaResponse":null},"RelatedArticles":[],"CategoryBreadcrumb":[{"Name":"SEO and AI visibility","Description":null,"IsCurrent":false,"Children":null,"Parent":null,"SeName":"docs-seo","Id":"6abe3a3b04b9d0a2009febef","UserFields":[]}],"AddNewComment":{"CommentText":null,"DisplayCaptcha":false,"Id":null,"UserFields":[]},"Comments":[],"Id":"6abe3a3b04b9d0a2009febfd","UserFields":[]}