Marketing Automation. Introduction based on GrandNode

Nowadays Marketing Automation is very popular definition. For many people is still uncommon one. For everyone marketing activities are covered with bad fame. They are consuming a lot of time and in short time period they don't give measurable profits. So how we can focus on them enough? It's hard, but not impossible. However, there is something that can do it for you if you spend some time at the start. It's Marketing Automation features in GrandNode and their invaluable contribution to the development of your marketing.

Product Videos - why is it so cool?

If your online store isn't using video, you're missing out on sales. Trust us and please look at our short article about the advantages of using product videos.

Artificial Intelligence - GrandNode to be like the biggest

Amazon, Netflix, Zalando - what is the connection of these three companies? It's a desire to be effective. This is a desire to minimize the margin of error. And in effect, it's a desire to be with the customer, "touch" him. Can a machine be better and more effective than a human? Can the real seller be replaced? Can you teach the machine to think? Finally... Yes. With the artificial Intelligence you are able to get to know the client, his needs, goals and then ideally hit the deal.

Abandoned Cart = Lost money

Customers abandon their carts in all online stores. Basically, yes, it's problem, but we won't be able to solve it entirely. But with our Marketing Automation tools, we can minimize this problem and save almost 50% of abandoned carts. Before we will proceed to the solution of a problem with abandoned carts, we should think over the background of this phenomenon. We have to find the reason why customers don't decide to purchase products they've added to cart.

Interactive Forms - What's that?

In this short article we will look at our newest feature, which comes with GrandNode 3.90 - Interactive Forms. If you noticed, from the version 3.80 we highly focused on Real Time Marketing, Big Data and conversion. We want to create software which will be fully usable and technical advanced, without using third part tools and softwares.

Few reasons why it's worth to use e-mail marketing

In the age of spam, thousands of unwanted messages which are delivered to our customers. Definitely not one store owner wonders what sense has using e-mail marketing with customized email messages. Many of them are afraid that customers will get angry after receiving message from them? They wonder how customers will react. And the last doubt is the key one.

Why MongoDB in your project?

Nowadays we can see rise of NoSQL databases and their deployments. Main reason of article creation was to dispel doubts about NoSQL, MongoDB use cases. It's objective comparison between NOSQL and SQL technologies, to clarify unclar cases.

MongoDB with Redis and Azure CDN in GrandNode

Today, performance is one of the most important metrics you need to evaluate when you are developing online store based on GrandNode. Nowadays, if you want to keep your customers engaged you need to improve your performance and reduce page load times.